MEDIA TRAINING
CRISIS TRAINING
learn to MANAGE MESSAGING DURING TURBULENT TIMES
A crisis or scandal that damages your brand can happen quickly and without warning. Clarity’s crisis training can help bring a sense of order during a chaotic time. We help craft pitch-perfect messages and coach clients on how to deliver them calmly and authoritatively even amidst a hostile media frenzy. Swiftly implementing a sound strategy can effectively defuse a combustible situation.
Each training plan is based on the specific goals and objectives and includes a focus on:
Deftly handling controversy
Properly setting reporter’s expectations
Not looking and sounding defensive
Avoiding “no comment”
Staying clear of speculation
Controlling nerves amidst chaos
What our clients are saying
“While not afraid to ask the tough questions or make the critical observation, it’s always delivered in a way that leaves an executive feeling confident and prepared for anything. Highly recommend!”